Airbnb has launched a new water safety and drowning prevention campaign, targeting two states that were highlighted in a series of investigations. Airbnb announced this campaign on May 13, 2026. The campaign is focused on preventing accidents and ensuring safety in local rentals. According to the investigation, two states were highlighted for their poor pool safety records.

"We are committed to providing a safe and enjoyable experience for our guests," said a spokesperson for Airbnb.

The campaign will include new safety measures and guidelines for hosts. The City of Buffalo has seen an increase in short-term rentals in recent years, making this campaign relevant to local residents. Residents in South Buffalo and other neighborhoods with high rental activity will be affected by this campaign. Buffalo homeowners who rent out their properties on Airbnb will need to comply with the new safety measures.

The campaign is set to begin immediately, with Airbnb working to educate hosts and guests on the new safety guidelines. As the summer months approach, this campaign is crucial in preventing accidents and ensuring safety in local rentals. The City of Buffalo will be monitoring the campaign's progress and working with Airbnb to ensure compliance.