Visit Buffalo has launched a cross-border campaign to welcome Montreal Canadiens fans, highlighting the city's hospitality. The campaign features a moment from a recent Sabres playoff game, showcasing the city's excitement and energy. According to Visit Buffalo, the campaign aims to attract more Canadian visitors to Buffalo, boosting the local economy.

The campaign is a result of the city's efforts to strengthen its relationship with its Canadian neighbors. Niagara Square and other popular destinations are expected to benefit from the increased tourism. As Buffalo residents prepare for the influx of visitors, local businesses are gearing up to provide a warm welcome. The campaign's success will depend on the city's ability to provide a unique and memorable experience for the Canadiens fans.

Looking ahead, the city will closely monitor the campaign's progress and make adjustments as needed to ensure its continued success. The campaign will run throughout the summer, with a focus on the Sabres' upcoming season.